SIGNAL IDUNA Lounge im SIGNAL IDUNA Park
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs & Exhibitions
Details
The newly designed SIGNAL IDUNA Lounge is inspired by the symmetry of a football field and offers a clear centre with the Lounge-Bar. The dynamic room layout is created by the furniture used. In addition to the contrasting material palette, special attention was paid to incorporating SIGNAL IDUNA's corporate design. This is reflected primarily in the colour scheme and imagery, creating a comprehensive and inviting brand experience for all guests.
The Jury‘s Statement
With the redesign of the SIGNAL IDUNA Lounge in the heart of the SIGNAL IDUNA Park, the SIGNAL IDUNA Group has created an impressive symbiosis of modern architecture and the vibrant lifestyle of football. Inspired by the football field and the central lounge bar as a communicative hub, the space is transformed into a place of exchange and community that brings the brand values of SIGNAL IDUNA to life. The use of contrasting materials and specially selected wooden surfaces underlines the sophisticated character of the lounge and offers guests a warm, welcoming atmosphere. This extraordinary concept stands out clearly and impressively demonstrates how brand communication can be designed in space to create an unforgettable experience.
