LEONHARD KURZ IAA 2023
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs & Exhibitions
Credits
Company / Customer
Designer
Details
Empowering Beautiful Surfaces - this is how LEONHARD KURZ, specialist for thin-film decoration, presented itself at the IAA Mobility 2023 with spectacular visions for the exterior and interior of vehicles. We developed the creative concept for the entire presentation - landing pages, social media, digital marketing. At the trade fair, the combination of digital staging and real exhibits was convincing: screens, LED towers, AR, design studies that merge with the virtual animation.
The Jury‘s Statement
Under the motto "Empowering Beautiful Surfaces", LEONHARD KURZ set new impulses in brand communication with its appearance at the IAA Mobility 2023. The combination of digital staging and real exhibits, supplemented by innovative augmented reality applications, created a seamless and sensual experience that allowed visitors to immerse themselves in the multi-layered world of surface design. The concept convinced not only with its creative implementation, but also with its clear reference to sustainability and the solution of concrete user problems. LEONHARD KURZ has impressively demonstrated how brand communication at trade fairs can be designed for the future.
