Novartis Pavillon - Wonders of Medicine
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Fairs & Exhibitions
Credits
Company / Customer
Details
The "Wonders of Medicine" exhibition in the Novartis Pavilion in Basel embodies transparency and engagement, offering a compelling journey through healthcare's past, present, and future. With a focus on authentic exploration and interactive experiences, the exhibition becomes a platform that fosters synergies between people and experts, while openly discussing industries criticism. This approach makes the Novartis Pavilion a meaningful mediator and communicator to healthcare and science, resonating with the public.
The Jury‘s Statement
Novartis can look back on around 150 years of company history and is now one of the world's largest pharmaceutical companies and innovators in the industry. The "Wonders of Medicine" exhibition in the futuristic-looking Novartis Pavilion builds a bridge between the past and the future of healthcare, science and research. With a unique blend of clean design, fascinating exhibits, many of which are based on state-of-the-art technology, and interesting and exciting content, the exhibition is a fascinating experience that touches all the senses. The fact that the Novartis Pavilion with its striking architecture and playable LED surface is a highlight in itself makes a visit to the exhibition more than worthwhile in this respect too.
