CollaboVerse
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs & Exhibitions
Details
A kinetic installation made of mirror surfaces spans the exhibition stand with an impressive visual effect and creates a dynamic space in which visitors and experts can openly exchange ideas about the future of tablet production. Based on what is possible today, it is about projecting future possibilities for collaboration. A neologism from the terms collaboration and metaverse. That's why we call this ideas' lab “CollaboVerse”.
The Jury‘s Statement
The tablet manufacturer Fette Compacting has taken the meeting between visitors and experts at trade fairs into a new dimension with its trade fair appearance CollaboVerse, an innovative kinetic installation. The use of mirror surfaces created a dynamic space that promoted exchange about the future of tablet production and at the same time served as a projection surface for future collaborations in the digital age. The Ideas Lab is characterized by the word creation from the terms collaboration and metaverse, which builds a bridge between the real and virtual world. With this approach, CollaboVerse stands out not only by looking to the future, but also by setting a new standard for the exchange of knowledge and ideas at trade fairs.
