Salina Helvetica
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs & Exhibitions
Credits
Company / Customer
Details
At the headquarters of Swiss Salt Works, visitors can now experience the natural product salt on a tour that is both sensual and educational. How salt is formed, how it is extracted and what makes salt an exceptional natural product. The brand world is complemented by a visitor center with a shop and café.
The Jury‘s Statement
With "Salina Helvetica", the Swiss salt pans have created a fascinating world around the topic of salt, which invites you to experience the "white gold" with all your senses on multi-sensory tours in Schweizerhalle and Riburg. Thanks to the creative collaboration with the agencies Bellprat Partner and Steiner Sarnen Switzerland, an everyday product became an educational and at the same time emotional experience. The innovative presentation and the many interactive elements, such as the Salzberg slide or the laser show on the Salzberg, highlight the project in the communication of brand experiences at trade fairs and exhibitions." Salina Helvetica impressively shows how the meaning of a natural product can be reinterpreted and made tangible for a broad audience.
