Messestand Rosenthal
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Fairs & Exhibitions
Details
Following a sustainable and cost-cutting approach, our modular stand construction (concept: 2022) primarily uses existing materials that are redesigned and create surprising effects. The area opens up towards the visitors. The highlight is a sushi band, on which the collections are presented as if on a catwalk. Items are also decorated on crockery trolleys from porcelain production, creating a link to the brand's craftsmanship and heritage.
The Jury‘s Statement
The porcelain manufacturer Rosenthal has created an impressive brand world with its trade fair stand that combines sustainability and innovation. By using existing materials and integrating new elements such as a conveyor belt to present the collections, the craftsmanship and company history is presented in an innovative way. The open design of the stand invites visitors not only to see, but to experience and feel the products, creating an inclusive and accessible brand experience.
