Gewaltschutzkampagne für die Frauenhäuser Steiermark
Gold
Excellence in Brand Strategy and Creation
Brand Communication – Classic Campaign
Details
From cell phone monitoring, verbal abuse and threats to beatings, violence can take many forms. To draw attention to the issue of domestic violence, we have created a campaign with tough wording and strong images for the women's shelters in Styria. 28 women and men had themselves photographed for the new violence protection campaign. With slogans such as "Slut is not a term of endearment", we attract attention and raise the issue of domestic violence in public.
The Jury‘s Statement
Frauenhäuser Steiermark, a non-profit organisation with the aim of providing immediate help to threatened and abused women, has created a remarkable brand message with its latest campaign to raise awareness of the issue of domestic violence. With striking images and provocative slogans such as "Bitch is not a term of endearment", the campaign not only attracts attention but also promotes a profound social awareness of this serious issue. The campaign is characterised by the courage to break the silence and address both victims and perpetrators in an eye-catching and clear design. It impressively demonstrates how brand communication can be used to draw attention to social grievances and promote sustainable social change.
