Melitta als offizieller Kaffeepartner auf der OMR 2023
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
We at Melitta Coffee are pursuing the goal of further expanding our position as an event and live experience brand. As the official coffee partner of the OMR Festival, Melitta was represented with twelve coffee spots spread across the entire festival site in 2023. We satisfied the coffee need of over 70,000 people. Melitta was much more than just a coffee partner. Melitta turned coffee and the brand itself into an experience, not only for visitors, but also for their own employees.
The Jury‘s Statement
Melitta ensured a successful brand presence at the OMR Festival 2023. With twelve coffee spots spread across the festival grounds, Melitta succeeded in inspiring the 70,000 visitors not only with excellent coffee, but also with an exemplary brand experience. The integration of the live experience into social media content and the active involvement of employees as brand ambassadors testify to a deep understanding of modern brand communication. This strategic and creative achievement makes Melitta a very good example of how brands can communicate and interact successfully in the digital age.
