Electric Mountain Festival – Sölden
Winner
Excellence in Brand Strategy and Creation
Brand Communication – Brand Events
Details
Due to the repositioning of Sölden, an adjustment of the look and feel of the "Electric Mountain Festival" was necessary to reflect the new brand guidelines and values. The Electric Mountain Festival delivers a five-day ultimate remix of ski fun, dance music, and top-notch culinary experiences. All of this unfolds against the backdrop of the stunning scenery in the heart of the Sölden ski resort.
The Jury‘s Statement
With the Electric Mountain Festival, Ötztal Tourismus has achieved a remarkable success in staging brand events. With the repositioning and rebranding of the festival, a successful connection between alpine scenery and electronic dance music was created, which is complemented by a high-quality culinary offer and the brand Sölden perfectly staged. Through the strategic integration of social media, a revised website and new print media, the presence and engagement have been significantly increased, which is reflected in increases in reach, follower numbers and ticket sales. With this holistic branding approach and the creative use of the natural environment of Sölden, an exemplary brand experience was created.
