S-Bahn Hamburg: Easy Peasy Kampagne
Special Mention
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign

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Hamburg is one thing above all: relaxed and easy going. Since december 2023 - the start of the new easy peasy route network - this has also applied to mobility in the hanseatic city. With six central motifs and lines, funky radio spots, a landing page for the curious, unbeatable social content and perhaps the most casual cinema spot in the hanseatic city, the message is clear: not only the new route network, but all of Hamburg is now even more precise, more reliable and simply easy peasy.



