iglo Green Cuisine – Mit Leichtigkeit und Spaß die Menschen für eine pflanzliche Ernährung begeistern
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
Too often it is said that you should change your diet for climate protection reasons and other factors. With the sub-brand “iglo Green Cuisine”, Iglo aims to convey the joy of vegan food in an emotional way and with humour. Comic protagonists convey messages in a playful way that make you want to eat innovative plant-based food. Why? There is always something to discover!
The Jury‘s Statement
With "iglo Green Cuisine", iglo has embarked on a remarkable journey to inspire people to eat a plant-based diet. Through the creative integration of comic protagonists and humorous messages, the brand succeeds in creating a positive and playful atmosphere. Interest in vegan products is aroused and entrenched eating habits are questioned. The campaign is characterised by an integrated communication strategy that encompasses all relevant channels and thus reaches a broad target group. This fresh and inviting approach sets iglo Green Cuisine apart from other market players and makes an innovative contribution to the promotion of plant-based nutrition.
