WENN DANN VGH
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
How do you anchor an insurance brand not only in people's heads, but also in their hearts? The "IF THEN VGH" case shows how the VGH Versicherungen brand was successfully revitalized with a strong narrative that appeals to both existing and future customers.
The Jury‘s Statement
With the campaign "WENN DANN VGH", VGH Versicherungen has anchored itself deep into the hearts and minds of the people of Lower Saxony. Through a cleverly developed communicative bracket, which presents the promise of the brand as a reliable partner in all life situations, an emotional charge was achieved, which reaches both existing and new target groups. The comprehensive integration across all touchpoints strengthened the immediate mental and emotional availability of the brand. This commitment to brand communication highlights VGH as a leading company and underlines its competence and fairness in a highly competitive market.
