"Verlässlichkeit"
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Designer
Details
The Versicherungskammer Bayern group has developed a brave and unseen brand campaign for its regional brand Versicherungskammer Bayern. To be future-proof and win the battle for new customers, the new campaign is consistently aimed at the young target group between 18 and 29 years old. As part of the campaign, all important media are presented with a very focused, uniform message of “reliability” that is presented in a media-friendly manner.
The Jury‘s Statement
As a leading personal and property insurer, Versicherungskammer Bayern has pursued an innovative and courageous strategy with its "Reliability" campaign, which is aimed specifically at the young target group of 18 to 29-year-olds. Through the consistent focus on this age group and the use of all important media, a uniform and media-appropriate staging of the core message "reliability" could be achieved. The umbrella, which conveys safety and protection, is cleverly used as a key visual and thus visually reinforces the central values of the brand. A successful example of brand communication with an impressively clear message.
