Christmasworld 2024
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
ONE FOR ALL SEASONS represents the unique product diversity of the world's largest trade fair for seasonal and festive decorations. The storytelling is given a collage-like visualization that is reflected in the year-round B2B campaign. As a festive symbol, the star depicts all Christmasworld product groups in the form of striking materials and close-ups. The high-quality design enables varied use across all channels.
The Jury‘s Statement
Christmasworld, the world’s leading trade fair for seasonal decoration and festive jewellery, has demonstrated impressive brand efficiency with its ONE FOR ALL SEASONS campaign. Through a creative storytelling and a collage-like visualization, which takes up all product groups through the festive symbol of the star, it is possible to focus on the product variety all year round. The high-quality design implementation allows a varied use across all channels and creates a strong, coherent brand presence. This performance stands out with an outstanding combination of creativity and brand strategy and gives the entire industry new impulses.
