rezink
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
rezink: The German Industrial Association for Hot-Dip Galvanizing launches a multichannel campaign for hot-dip galvanized steel as part of the Circular Economy. The campaign, free from greenwashing, uses authentic photos and modern typography to highlight the material's sustainability. Advertising takes place at events, info screens, large posters and ICEs, supported by targeted industry communication via social media, adverts and a new industry film on YouTube.
The Jury‘s Statement
With its "rezink" campaign, the hot-dip galvanising industry association impressively demonstrates how hot-dip galvanised steel makes a significant contribution to the circular economy. With a clear message free of any greenwashing, authentic photography and modern typography, the campaign has impressively emphasised the sustainability of the material. By using various media channels, from large posters and social media to an industry film on YouTube, "rezink" succeeded in reaching a broad public and raising awareness of the issue. This creative and at the same time responsible approach emphasises "rezink" as an example of successful brand communication.
