R+V - 360 Grad Leistungsbeweise

Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign

Credits

Company / Customer

Details

R+V is an attitude brand and makes a clear statement against the selfishness of today's world.

The Jury‘s Statement

R+V Insurance has presented a remarkable example of brand communication with its campaign "360 degree performance evidence". By consistently implementing its cooperative values and creating "not-alone moments" for its customers, R+V succeeds in conveying a strong sense of community. The campaign is characterized by a creative and holistic approach across all channels, supported by customized products and services that make the brand core "You are not alone" tangible. This strategic and creative achievement demonstrates R+V’s ability to position and sustainably strengthen its brand with real added value for its customers.

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