R+V - 360 Grad Leistungsbeweise
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign

Details
R+V is an attitude brand and makes a clear statement against the selfishness of today's world.
The Jury‘s Statement
R+V Insurance has presented a remarkable example of brand communication with its campaign "360 degree performance evidence". By consistently implementing its cooperative values and creating "not-alone moments" for its customers, R+V succeeds in conveying a strong sense of community. The campaign is characterized by a creative and holistic approach across all channels, supported by customized products and services that make the brand core "You are not alone" tangible. This strategic and creative achievement demonstrates R+V’s ability to position and sustainably strengthen its brand with real added value for its customers.



