Markenausdehnung Eurowings Holidays
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
Following the successful repositioning of Eurowings as the leading value carrier in Europe, the core brand has now been expanded and the Eurowings Holidays sub-brand repositioned and established with resounding success in the package holiday market. Thanks to a skilful media and creative strategy, brand awareness has increased rapidly, and the commercial result has risen significantly.
The Jury‘s Statement
The airline Eurowings has achieved an impressive success in the package holiday market with the repositioning of Eurowings Holidays. Despite an oversaturated competitive environment, it has succeeded in redefining the brand as a relevant provider of package holidays and relaxed travel. A skilful combination of media and creative strategies significantly increased awareness of Eurowings Holidays and achieved an impressive commercial result. This clear and value-oriented positioning characterises the brand strategy of Eurowings Holidays as exemplary.
