LBS: 360° Kampagne „Kriegst du hin. Mit uns.“
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
The desire for a home of one's own has never been greater — yet so are the doubts about affordability. Our campaign "Kriegst du hin. Mit uns." ("You can do it. With us.") encourages everyone who is caught between desire and doubt. In a 360° approach, we cover all relevant touchpoints for the target audience: from TV and digital channels to landing pages, and from local distribution with brochures, mailings, to giveaways. We demonstrate: Homeownership is achievable.
The Jury‘s Statement
The LBS makes the dream of your own four walls tangible with its campaign "Get it done with us.". With an innovative 360°approach from TV to digital channels to local sales materials, the campaign addresses a broad target group and motivates them to take the step into their own four walls. The creative guiding principle and the comprehensive implementation across all target group-relevant touchpoints have a positive effect on brand perception. The campaign remarkably strengthens confidence in the feasibility of the dream of your own four walls. And it has been possible to link the LBS brand again with other topics such as energy saving, retirement provision or housing.
