Die kleinsten Ladeparks der Welt im Miniatur Wunderland
Gold
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
To bring a fun experience to its expansion strategy, EnBW showcases five charging stations for electric cars in Miniatur Wunderland, built with excellence in every detail. A press event with brand ambassador Nico Rosberg and competitions for personal mini figures were at the heart of the campaign. Accompanied by a teaser phase, content creation for social media and partner channels. EnBW creates a positive brand experience with entertaining, emotional stories across all its promotions.
The Jury‘s Statement
With "The world's smallest charging stations in Miniatur Wunderland", EnBW, one of Germany's leading energy suppliers, is presenting an impressive initiative that puts e-mobility in the spotlight in a playful and innovative way. The detailed realisation and the involvement of a well-known brand ambassador make it possible to create a positive and emotional brand experience and at the same time effectively communicate the core message - making e-mobility accessible to everyone. This commitment is not only characterised by creativity, but also demonstrates clear positioning and the successful use of a trend by using Miniatur Wunderland as a platform. An outstanding achievement that emphasises the importance of innovative brand work and positions EnBW as a role model in the promotion of e-mobility.
