Einzigartige Momente genießen – trotz komplexer Darmerkrankungen
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
Every moment is unique! And those affected by complex bowel diseases such as chronic inflammatory bowel disease (IBD), short bowel syndrome (SBS) or perianal fistulas are just as unique. Takeda is committed to providing unique products and services for those affected so that they can enjoy their personal moments despite their illness. We put people with bowel diseases at the centre of attention and show their illnesses and their unique stories.
The Jury‘s Statement
Takeda is dedicated to the well-being of people with complex intestinal diseases and has created a pioneering campaign in the field of holistic brand communication with its initiative "Enjoy unique moments - despite complex intestinal diseases". Through the focused use of diverse communication channels, Takeda reaches and supports those affected in their everyday life in a way that is both emotionally touching and practical in dealing with their illness. The campaign positions Takeda as a reliable partner in people’s lives through deep empathy and an understanding of the individual stories of those affected. This commitment to a better quality of life and creative implementation impressively underscore how brand communication can have a positive effect on the lives of individuals.
