Dein Traum. Dein Studium.
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Credits
Company / Customer
Details
No matter how big or small dreams may seem – whether it's venturing into self-employment, climbing the career ladder, or embracing the ethos of "lifelong learning" through personal development - at SRH Fernhochschule – The Mobile University, we are dedicated to assisting people in achieving their dreams. That's why we've launched a humorous and creative campaign that focuses on this very theme and is intended to give the final nudge towards achieving one's dreams.
The Jury‘s Statement
The SRH Fernhochschule - The Mobile University has with its campaign "Your dream." an exceptional initiative in the world of mobile study. Through the humorous and creative preparation, it is possible to reach the target groups career-oriented, students with children and top athletes alike and to inspire for a flexible distance learning. The campaign is characterized by successful integration across all relevant marketing channels, which effectively transports the brand’s message into the awareness of the target groups. It is particularly impressive how SRH Fernhochschule has significantly increased its visibility on the market through this campaign and positioned itself as a quality leader in the distance learning market.
