BUWOG Sommerkampagne 2023
Winner
Excellence in Brand Strategy and Creation
Brand Communication – 360° Campaign
Details
BUWOG can look back on over 70 years of experience in the residential property sector and currently has a development pipeline of around 55,000 residential units in Germany. Happy living: In order to publicise the motto nationwide and strengthen the brand essence in the target regions, a cross-media image campaign will be implemented in summer 2023 that will stage the leitmotif in an unusual way with eye-catching drawings. Social media measures and a landing page will accompany the project.
The Jury‘s Statement
The residential real estate company BUWOG sets an impressive example for innovative brand communication with its 2023 summer campaign. Through the combination of eye-catching drawings and a targeted cross-media strategy that includes social media and a specially created landing page, the motto "happy living" was brought into focus in an unusually appealing way. The campaign impresses with its ability to convey the brand core authentically and at the same time to build a bridge to the central values of the target group, in particular sustainability and conscious living. This remarkable achievement in brand communication has clearly set BUWOG apart from its competitors and proves how creative excellence and deep brand understanding can go hand in hand.
