Brand or Machine? 06 July 2026 Share Open sharing options Close sharing options LinkE-MailLinkedInFacebookPlattform XWho should really be in charge. Dr. Markus Erberl (Ipsos), Stefan Lara Torres, (PAGE) und Ivana Radovanovic (12ft) in conversation with Katrin Menne (Merck Group).Um das Video in dieser Seite sehen zu können, musst du die Cookies akzeptieren.
Standing firm in the Face of Crisis Why brand management is becoming increasingly important in uncertain times. Dirk Huesmann (wirDesign), Manuel Wolf (KfW) and Gabi Bauer (Uhlmann Pac-Systeme) in …
Action beats Hype The Business Impact of Sustainability. Katharina Hauke (Too Good To Go Germany) and Pia Himmelsbach (Vepa the furniture factory) in conversation with Bernd Müller …
Celebrate or reinvent? Why strong brands do both when marking an anniversary. Torsten Raak (Weidmüller) and Sarah Tegeler (WAGO) in conversation with Prof. Dr. Simone Roth (Hochschule Ruhr …
From Brand Identity to Hashtag When product brands become personal brands. Andreas W. Herb (MBG International Premium Brands GmbH), Maja Weihgold (Berliner Verkehrsbetriebe - BVG) und Pauline Sophia …
How AIre you? AI Readiness Check for brands and people. Paul Svoboda (Merck Group), Nils Hartmann (Parasol Island) und Nico Wüst (Strichpunkt Identity) in conversation with Moritz …
Between Efficiency and a Loss of Trust : How much AI can a brand handle? Keynote speech by Gunther Theophile (Ipsos) featuring exclusive research findings for participants in the German Brand Awards. …
