ZillergrundRock - Luxury Mountain Resort
Winner
Excellent Brands
Tourism & Gastronomy
Credits
Company / Customer
Details
Development from a simple guesthouse & hotel in the Zillertal to one of the most successful luxury mountain resorts in Tyrol. Innovative concept provider and constant support and advice for 11 years with 100% realisation of the entrepreneurs' ideas, also with regard to the 3 joint conversions.
The Jury‘s Statement
Zillergrund Rock has developed from a traditional 3-star inn to one of the most successful luxury resorts in Tyrol. This transformation is based on sustainable brand development made possible by long-term consulting and innovative marketing strategies. The creation of tailor-made guest experiences and the close connection to nature offer an exceptional offer in the field of upscale hospitality. This remarkable development shows how visionary leadership, creativity and strategic marketing can create a unique luxury offering in harmony with the alpine idyll.
