Grächen
Gold
Excellent Brands
Tourism & Gastronomy
Details
Grächen St. Niklaus is a holiday region in the canton of Valais in Switzerland and is very popular both nationally and internationally. The marketing strategy has been revised as part of a restructuring and transformation process. Grächen is now to develop into a year-round destination and appeal to a broader target group, particularly outside the holiday periods. This offered us the extraordinary opportunity to rebrand an entire tourism region with a long-standing tradition from the logo.
The Jury‘s Statement
The holiday region Grächen St. With more than 300 days of sunshine a year, Niklaus in the Swiss canton of Valais is an attractive holiday destination for family, sports and leisure. The new branding translates the sun theme into a distinctive yellow dot as a central design element that runs consistently through all materials and makes the brand unmistakable. In addition, there is a high-quality visual world as well as a modern language with original word creations, for example: dealing with the term "time" such as best time, "bath time", papi time, hiking time, etc. or "bicycle drinkers" for the possibility of charging the e-bike. An excellent brand work that takes into account different target groups from young to old in a modern and contemporary way and makes you want to holiday in Grächen.
