Seilbahnen Laterns
Winner
Excellent Brands
Tourism & Gastronomy
Details
LATERNS, VORARLBERG / AUSTRIA. The Laterns-Gapfohl ski resort is a small but excellent ski resort for the whole family with a wide range of attractions. In the course of a new takeover, a new corporate design and a new communication line were needed to raise customer awareness of the dusty image. The big advantage of the small ski resort is that it is right on the doorstep and can be reached in around 15 minutes.
The Jury‘s Statement
The Laterns-Gapfohl ski resort in Vorarlberg, Austria, impressed with an innovative approach to corporate design and communication strategy. The redesign of the brand identity not only refreshed the image, but also successfully emphasised the unique positioning of the ski resort as a family-friendly destination. The creative marketing measures, which emphasise the proximity and easy accessibility, as well as the inviting and clear visual language clearly differentiate the ski resort from its competitors. The project impressively demonstrates how the attractiveness and visibility of a regional offer can be increased through targeted brand communication.
