Bilderberg Bellevue Hotel Dresden
Winner
Excellent Brands
Tourism & Gastronomy
Credits
Company / Customer
Details
The Bellevue Hotel is one of the most renowned hotels in the city of Dresden, shapes the cityscape and is part of the city’s history. Since opening in 1985, the hotel has experienced an eventful history – with another milestone in 2019/2020: a brand change after 20 years – from the American and internationally renowned “Westin” brand to the unknown Dutch brand “Bilderberg”. In the years that followed, Bellevue underwent a transformation and used challenges in the rebranding process (e.g. the pandemic and the energy crisis) as an opportunity.
The Jury‘s Statement
As part of its impressive repositioning, the Bilderberg Bellevue Hotel Dresden has proven how flexible and innovative a brand can respond to the challenges of our time. Through the targeted integration of local culture and history into the brand experience, coupled with a sensitive approach to current global challenges such as the pandemic and energy crisis, the hotel has undergone an extraordinary transformation. Today, it stands not only for first-class cuisine and hospitality, but also for an exemplary commitment to sustainability and deep local roots. This remarkable development makes the Bilderberg Bellevue Hotel Dresden a shining example for the entire industry, how to successfully reinvent yourself and at the same time remain faithful.
