INTERSPORT Servus die Wadln!
Gold
Excellent Brands
Sports & Outdoor Goods
Credits
Company / Customer
Details
After a long time, the communication of the INTERSPORT brand returns to “Servus die Wadln!”. Despite many years of absence, this message is still anchored in people’s minds. "Servus die Wadln!" is a greeting among sports enthusiasts and people who enjoy movement and life. The dramaturgy concentrates on the seasonal focal points, that are so important in the sports industry, and INTERSPORT integrates humorously personified seasons.
The Jury‘s Statement
Under the umbrella of the INTERSPORT Austria brand, which has existed since 1964, the specialist dealers act as independent entrepreneurs who know their regional market, which results in high customer acceptance. The idea to personify the seasons in words and pictures for the new marketing campaign and with the dialect greeting Servus die Wadln! "Connecting is original and creates a high level of attention and emotion. The campaign also offers plenty of space for action, events and storytelling. Clever is also the cooperation with the tea brand TEEKANNE, which was originally integrated into the campaign. A sympathetically popular communication with a concrete link to the seasons, which is charming and close to the sports and outdoor enthusiastic customer and with which the brand Intersport stands out sharply from the competition.
