MAGURA Brand Relaunch
Winner
Excellent Brands
Sports & Outdoor Goods
Details
For 130+ years, MAGURA has stood for state-of-the-art components. To build upon their strengths, KISKA boosted MAGURA by aligning their brand promise across every touchpoint. From the intricacies of product surfaces to corporate design, from logo creation to awareness-raising campaign, KISKA’s interconnected services wove a fresh identity for MAGURA. One holistic brand experience, catered for by an integrated team of creative and strategic experts. Modern, progressive, and self-confident.
The Jury‘s Statement
On the occasion of its 130th anniversary, MAGURA presents a new corporate design that radiates freshness, progressiveness and self-confidence. The further development of the visual appearance underlines the already established differentiation in the competition. With its systematic focus on technical innovation and customer proximity, MAGURA once again proves that it masters the art of combining tradition and visions of the future.
