“Wir san Ans.” - City Branding Ansfelden
Winner
Excellent Brands
Non-Governmental Organizations & Public Affairs
Details
The goal was working together with the people of Ansfelden and the city's politics on their brand identity: to create a brand that brings together the people of a divided city, to develop a strong character that is authentic and creates identification for all those who live or work in Ansfelden. The claim "Wir san Ans." refers to the cohesion of the different city districts. They are diverse and yet have one thing in common, they are all “Ansfeldners”.
The Jury‘s Statement
The municipality of Ansfelden consists of 14 villages with different character. The new City Branding, initiated by Austria’s oldest agency, shows how community can be created with a common identity. With the local dialect in the claim "Wir san Ans." not only the inhabitants* of different parts of the city, but also people with a migration background were united under one roof. The involvement of the citizens* in the development process of the brand and the successful implementation of a multi-layered campaign, which culminated in a city-wide celebration, reflect the deep understanding of the needs of a diverse society. The new city branding exemplifies how empathetic participation and inclusive branding can create a new, strong identification.
