Stadt Zürich – Einheit in Vielfalt
Winner
Excellent Brands
Non-Governmental Organizations & Public Affairs
Details
Our mission: to unify and redefine the identity of Switzerland's largest city, and to actively involve all city communication experts and users in the process.
The Jury‘s Statement
The city of Zurich has redefined its identity with the "unity in diversity" approach, without neglecting the diversity of its citizens. Through the active involvement of all urban communication experts in the process, a consistent appearance was created that is modern, timeless and, above all, easy to use in practice. The new brand identity is based on three central guiding principles derived from the Zurich-specific lifestyle. The city of Zurich impressively shows how a strong brand identity can be combined in the field of public administration and community.
