TOOL-FUEL Rebranding
Winner
Excellent Brands
Logistics & Infrastructure
Details
TOOL-FUEL is repositioning itself with a dynamic rebranding. As a pioneer in the German HVO distribution, we have effectively reduced fleet emissions since 2013 by achieving up to a 90 % CO₂ reduction. We are actively shaping the transition to a sustainable fuel industry and supporting HVO approval for fuel stations. By departing from functional sales-focused communication and transitioning to an industry-specific solutions' provider our new brand identity better communicates the emotional side.
The Jury‘s Statement
TOOL-FUEL has successfully repositioned itself with its dynamic rebranding. By switching from functional sales communication to an industry-specific solution provider, TOOL-FUEL effectively addresses the pressing challenges in logistics and infrastructure. With the introduction of the HVO product C.A.R.E.Diesel, which reduces CO2 emissions by up to 90%, the company is making a proven contribution to reducing emissions from existing fleets. This commitment, coupled with a professional and emotional brand identity, is clearly highlighted by TOOL-FUEL and symbolizes a pioneering answer to the need for sustainable mobility solutions.
