duisport – Duisburger Hafen AG
Winner
Excellent Brands
Logistics & Infrastructure
Details
We developed the "duisport" brand over 20 years ago and have been managing the branding and CI of the world's largest inland port ever since. "duisport" has developed into a global brand on which more than 50,000 jobs depend today. We are proud not only to modernize the current branding, but also to adapt it to the company: the new culture after the change in management, the traditional port business and the digitalization of logistics were the tasks for the re-branding.
The Jury‘s Statement
Duisburger Hafen AG, known as the largest inland port in the world, has redefined itself with an ambitious re-branding and placed brand values such as innovation, team spirit and sustainability in the foreground. With the skilful modernization of the brand appearance, which integrates the new corporate culture, the digitization of logistics and the claim as a job engine and full service provider, duisport more than meets its requirements. The new design with the striking color "Electric Blue" reflects not only the change of the zeitgeist, but also the future-oriented orientation of the port.
