agt New Brand Identity
Winner
Excellent Brands
Logistics & Infrastructure
Details
A-DIGITAL one completed a redesign with the agt brand in 2023. The brand strategy, identity and website were redeveloped. The rebranding led to the reinterpretation of the brand as "agt - Agency for Global Transport". The logo, fonts and colours were redesigned in the design system. The central element of the circle represents a journey and acts as a visual metaphor, bringing the positioning to life with vibrant visual features.
The Jury‘s Statement
With its rebranding, agt has undergone a remarkable transformation. Through an innovative design that emphasizes dynamics, diversity and exclusivity, this appearance changes our perspective on travel. The newly developed brand identity is characterized by a recognizable element: the circle. The absolute clarity of the presentation, both in terms of design and content, guides the user through a seamless and inspiring user journey. The rebranding not only reflects the rich history and modern self-understanding of agt, but also shows that the visual communication of services can follow a high aesthetic.
