Swisslog
Winner
Excellent Brands
Logistics & Infrastructure
Credits
Company / Customer
Details
Swisslog was rebranding in 2023 to better reflect its position in the digital and dynamic world of the future. The rebranding strategy further positions Swisslog as a future shaper in logistics automation, but it is also about much more. It reflects the strength and expertise of its people. Swisslog employees – the humans behind automation - are at the heart of everything they do and want their customers to know that they can count on Swisslog to deliver solutions that are backed by their expertise.
The Jury‘s Statement
Swisslog presents itself with a redesign that effectively positions the brand in the digital world and strengthens its Swiss roots. The redesign brings a remarkable clarity and dynamism to the appearance and differentiates Swisslog from its competitors. The brand impresses with a clear, bold and dynamic corporate design. With this commitment to an image that emphasizes tradition and sustainability in equal measure, Swisslog stands out in its market segment.
