Glück ist natürlich homemade

Diamant crystal sugar became Diamant beet sugar. In addition to the new product name and layout, sugar beet also plays the main role in the packaging material. The packaging paper contains 20 percent sugar beet fibre. This aspect is exclusive to Diamant Zucker and reduces the ecological footprint of the recyclable packaging by 16 percent. The new product concept is supported by a large-scale communication campaign under the motto "Happiness is naturally homemade".