Team Forsthofgut Campus
Winner
Excellence in Brand Strategy and Creation
Internal Branding & Brand Academies
Credits
Company / Customer
Designer
Details
The Team Forsthofgut Campus, which opened in December 2023, is a 1,300 m2 large employee area where people learn, live and spend time. The concept is modelled on a university campus and is based on the five pillars of wellbeing, education, social, food and living. There are meeting rooms, a restaurant, bar, lounge areas, a gaming area for TV and game nights and a DJ booth. True to our motto "We enrich people", we always want to develop our employees.
The Jury‘s Statement
With the Forsthofgut Campus team, the Naturhotel Forsthofgut has set a new standard in employee development and retention. The creation of a 1,300 m2 campus that promotes learning, living and social interaction, based on the pillars of wellbeing, education, social, food and living, shows an unprecedented appreciation and investment in the well-being and future of employees. With such an initiative, the Forsthofgut proves how central the role of employees is for the brand experience and creates an environment that promotes both personal and professional development. This exceptional approach to internal branding sets the company apart and sets new standards in the industry.
