Sartorius Internal Brand Space & Trainings
Winner
Excellence in Brand Strategy and Creation
Internal Branding & Brand Academies
Credits
Company / Customer
Details
Making every employee of Sartorius become a Brand Ambassador is part of our Brand Strategy. We created 3 Types of Brand Academies. A physical dedicated Brand Space Experience room. An innovative virtual Brand Space format for remote or international employees. A Pop-Up format with the flexibility to create in-person experiences in critical locations.
The Jury‘s Statement
Sartorius, a global partner of biopharmaceutical research and industry, has created an innovative platform with its initiative "Sartorius Internal Brand Space & Trainings", puts employees at the heart of the world and makes them true brand ambassadors. Through the combination of physical experience space, virtual formats and flexible pop-up concepts, the program addresses the diverse challenges of a constantly growing international team. The communication of brand values and the promotion of a deep understanding of the core message "Simplifying Progress" is interactive, appealing and cross-border. This holistic and creatively implemented approach to internal branding and training impressively demonstrates how brand engagement and education can be successfully lived within a global company.
