BKK mkk – meine krankenkasse
Winner
Excellent Brands
Health & Pharmaceuticals
Details
The new corporate design of "mkk - meine krankenkasse" represents the consistent rejuvenation of the BKK VBU, which was founded 30 years ago. The repositioning follows, in a manner previously unseen among health insurance companies, the shift in societal values and addresses the needs of younger generations. Design, imagery, and tone present the important topic as approachable and easily accessible. mkk underscores its commitment to individualized and uncomplicated care.
The Jury‘s Statement
The repositioning of mkk - my health insurance company, originally known as BKK VBU, shows freshness in the insurance market. With a new corporate design that boldly stands out from classic health insurance concepts, mkk specifically addresses younger generations and makes health topics accessible and attractive. The underlying message that individual and uncomplicated care is the focus of action manifests itself throughout the brand image.
