Das SZ für Schöne Zähne.
Gold
Excellent Brands
Health & Pharmaceuticals
Details
Dental laboratory. Boooooooooring! Or is it? This laboratory wants to be different. To appeal to young dentists. With freshness. Self-confidence. Style. Humour. The entire presentation speaks this language. Under the sign of the SZ: Strong Zenith? Serene Zen? Sleek Zombie? Supreme Zero? No, Schubert Zahntechnik: works in a strikingly different way with fresh colours and the strong ß-signet across all channels. Finally, a dental laboratory that shows more than just teeth in terms of communication.
The Jury‘s Statement
Schubert Zahntechnik surprises with an extremely original appearance for a dental laboratory. The idea of making the two initial letters of the owner the basis of the entire communicative brand world is not only consistent, but has been implemented as creative as well as sympathetic and fresh. The fact that the formally reduced appearance ensures attention and recognition especially through the playful-creative handling of the SZ and hardly requires any pictures is impressive. A great brand work that not only stands out from the world of dental laboratories, but also should be a nice role model for other industries, which could do a little more courage to emotion, nonchalance and self-irony only good.
