BKK mkk – meine krankenkasse

The new corporate design of "mkk - meine krankenkasse" represents the consistent rejuvenation of the BKK VBU, which was founded 30 years ago. The repositioning follows, in a manner previously unseen among health insurance companies, the shift in societal values and addresses the needs of younger generations. Design, imagery, and tone present the important topic as approachable and easily accessible. mkk underscores its commitment to individualized and uncomplicated care.