Gravis – Vom Apple Reseller zum Premium Technik-Ausstatter

With 40 stores and 600 employees, Gravis Computervertriebsgesellschaft is a key player in the electronics retail sector. Established in 1986 as the first Apple reseller in Germany, it has been the top choice for fans of the iconic brand. Over the years, much has changed – in the market and among customers. It’s time for a refresh. With a sharpened brand positioning, assortment strategy, contemporary corporate design and store branding, Gravis is repositioning itself as a premium tech retailer.