thyssenkrupp nucera

A new brand was created, positioned and evolved to drive the transformation into a new energy age to become a leader in green hydrogen production in an industrial scale. Globally. The scope was challenging. Creating a new brand name, shaping a differentiating perception with unique CD + CI. Formulating a future driven brand narrative. Developing an exciting storytelling experience for different stakeholders to establish/position thyssenkrupp nucera as a leading player in the market.