DLV Relaunch

As a large sports association, the DLV was faced with the challenge of repositioning itself. Market research was used to determine the wishes of members, which also formed the basis for a strategic realignment and a new brand mission statement. To make this visible, the corporate design was revised: From a logo overhaul to a completely fresh design language, which does justice to the complexity and diversity of the DLV. It was a design relaunch with one purpose in mind: Discover Your Best.