Marken-Relaunch GREIF Mietwäsche

True to the new slogan "FRESH. NEW. DIFFERENT.", Büro 5 developed a brand relaunch with its client GREIF Mietwäsche. After an intensive analysis phase, Greif Textile Mietwäsche was renamed and a new, modern corporate design was developed. The new look is used across all media and channels. The communication strategy of the GREIF Mietwäsche brand was sharpened both internally and externally and clearly positioned on the market. The company wants to remain an industry pioneer in the future.