CD-Relaunch der AKN Eisenbahn
Winner
Excellence in Brand Strategy and Creation
Brand Strategy of the Year

Details
Since 1883, AKN, subsidiary of Schleswig-Holstein and Hamburg, connects the North, serving 12 million passengers annually. In the design relaunch, logo and colours remained, yet with Hi-TiDE™, a new friendly, Nordic look emerged. New guidelines and structures allow versatile applications. Flexible design for future projects like station and train design and campaigns like "Follow the Locomotive Call" and information design.



