Vossloh connect
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
Vossloh connect is a digital platform offering a set of solutions tailored for customers in the rail infrastructure. The platform contributes to cost savings by enabling predictive maintenance, thus minimizing operational expenses and extending the lifespan of rail assets. To meet the demands of the campaign and to clearly communicate our vision, two elements were fundamental: an intelligent lead gen mechanism in a well thought-out marketing mix and an eye-catching new campaign look.
The Jury‘s Statement
Vossloh has repositioned itself with "Vossloh connect". This digital platform improves efficiency in rail infrastructure through predictive maintenance and customized solutions. With an exemplary marketing mix and a new campaign style, coupled with an intelligent lead gene mechanism, Vossloh has taken B2B communication to new heights. An impressive example of how digital transformation and creative brand management go hand in hand to make the transport of tomorrow safer, more sustainable and more economical.
