#pushingthelimits
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Credits
Company / Customer
Details
Pushing the limits: With this claim, we repositioned the BERNER brand in 2023. After 12 years, our Corporate Design was revised and now stands out loudly and boldly in the industry. Our rebranding encompasses a holistic implementation across all customer touchpoints. Our brand positioning focuses on personal consulting and on constantly finding new, innovative solutions to make our customers more successful every day.
The Jury‘s Statement
BERNER is impressively repositioning itself with "pushingthelimits". Through the comprehensive revision of the design and the implementation along all touchpoints, BERNER clearly stands out from the competition and sets new standards in customer consulting and innovation. The consistent focus on customer-centric solutions and the courage to cross existing boundaries in product and service development are reflected in every aspect of the brand. A milestone that revolutionizes the brand not only visually, but also in its core message and gives it a distinctive identity.
