Urban Sports Club - So geht modernes Arbeiten
Winner
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Details
With 'So geht modernes Arbeiten,' Urban Sports Club launches a campaign for its new brand direction, aiming to establish corporate fitness as an integral part of every employee wellbeing program. The wide range of 50+ sports and wellness options supports holistic health promotion through physical, mental, and social activities. Urban Sports Club positions itself as the ideal partner to promote comprehensive well-being, both inside and outside of work.
The Jury‘s Statement
Urban Sports Club, THE platform for corporate fitness, convinces by establishing a holistic approach to health promotion in the working world. With a wide range of over 50 sports and wellness opportunities, the company is a leading partner for the well-being of employees inside and outside their work environment. Their campaign "How to work in a modern way" positions Urban Sports Club in the field of employee wellbeing by combining physical, mental and social activities. This commitment to inclusive and comprehensive health promotion sets the company apart from other fitness offerings and underlines the importance of a future-oriented brand strategy.
