Sartorius Brand
Gold
Excellence in Brand Strategy and Creation
Brand Strategy – B2B
Credits
Company / Customer
Details
At Sartorius, we empower scientists and engineers to simplify and accelerate progress in life sciences and bioprocessing, enabling the development of new and better therapies and more affordable medicine. We are a magnet and dynamic platform for pioneers and leading experts in our field. We bring creative minds together for a common goal: technological breakthroughs that lead to better health for more people.
The Jury‘s Statement
Sartorius is an internationally active pharmaceutical and laboratory supplier based in Göttingen and can look back on over 150 years of company history. With its convincing 360° brand strategy, the company pursues a holistic B2B approach. This includes not only a modern and extensive product range, but also a very well implemented Brand Academy and a digital brand platform that brings experts together and promotes scientific dialogue. All of this is summarised in the claim "We are part of the solution" and embodied credibly and seriously by the excellent creative and consistent implementation of the website at all touch points.
